Balancing supply and demand for electrical power has never been easy. The proliferation of alternative power sources, unprecedented load growth, and the consumer’s desire for sustainability without compromising affordability and reliability make demand management more challenging than ever. Toss in the usual disruptors, such as unseasonably hot or cold weather, and demand management becomes the stuff of headlines. New technologies are allowing utilities to weather the storm with predictive capabilities and decision-making tools powered by AI.